SubscribePackaging Industry is one of the major industries in India that has significant role in creating wealth for the nation, by preserving and protecting the value created by other manufacturing units. The industry helps in preserving innumerable products including drugs and medicines, edible oils, fruits and vegetables, milk and biscuits, semi-processed foods, electronic goods and a lot more.
Packaging Industry is not merely remained to ‘packing’ but with the branding in vogue and rising consumer preferences, it’s role has become catalytic in the Indian economy. The objective of packaging is to meet the criteria of attractiveness, convinience and safety. Heightened competition in the Indian manufacturing sector is paving the way for the industry to move towards International market. Other reasons for playing it big in export is due to availibility of low cost packaging material and higher technology means.
The present modern economy follows the slogan, “Better Quality of Life Through Better Packaging”, by World Packaging Organisationý s (WPO). The growth of packaging industry has led to the sophistication from health’s point of view. This has led to the manufacturing of environmental friendly packaging materials that demands an attention to be paid on the seggregation and reutilization of synthetic packaging material.
Factors Affecting Growth of Packaging Industry in India:
1. Industrialization, urbanization and Indian economy’s liberalization paired with globalisation are the major factors fuelling its growth.2. Cost advantages are making India one of the most preferred export hubs.3. Rural marketing and low purchasing power of middle or lower class Indians leads to purchase of sachets or small packs. Products such as fairness cream, shampoo, toothpaste, food items, tobacco, betel nut-based mouth freshners, etc. are much in demand and this packaging format is not in trend elsewhere. 4. Increasing personal health consciousness among Indians and increasing awareness towards diseases like AIDS and other STDs, have raised the demand for contraceptives’ and disposables syringes’ usage that has led to an increase in packaging required for the same.5. Changing eating habits among Indians and increasing restaurants and fast food chains all over the country fuelling the growth of packaging all over the country.
Here are the list of Top 10 Indian manufacturers and exporter of packaging in India:
ý ITC Limitedý Parksons Packaging Systemý Hindalcoý Gujarat Glass Ltdý Tata Tinplate Company of Indiaý Moldtek Technologies Limitedý E C Packaging Pvt. Ltdý Advance Packagingý AMAC Plastic Packagingý The Paper Products Limited
Purposes fulfilled by packaging industry in India:
1. Containment: Products contained in container can be easily moved from one palce to another. This helps in protecting environment by avoiding lead to spillages that results in severe losses and damages.
2. Protection and Preservation: Packaging is done to ensure that consumers get the products in good condition. Packaging protects the product from contaminants, hazardous substance, climatic effects and from infestation.
3. Added Product Protection: The technology in packaging contributes in food science advancement, reduces food spoilage percentage and ensure food safety.
4. Communication: Packaging is a mode of conveying messages in modern world. The information descripted on products’ cover make the consumers informed to decide for the productýs purchase and its use.
5. Convenience: Packaging offers convinience as well. Convinient packaging like frozen food packs, wine cardboard casks, microwavable containers, food cans and aseptic cartons, and easy-open beverage are some good examples. Medical packaging is done in a way to reduce the accidental overdose risk and have child resistant closures.
6. Marketing Trends: Packaging gives increased emphasis on sales appeal, retail packing’s quality and look. Packaging supports brand awareness, brand identities, convinience and properly reflect the current consumer trends, preferences and images.
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Packaging Industry in India- Factors Affecting Its Growth
India offers Easy, Efficient and Economical SEO Services
Advertising and promotional campaigns that use electronic and print media, such as newspapers, magazines, televisions and radios, usually have tall budgets. These mediums are area-specific and can only target highly specific clients that constitute the readers or viewers of the chosen medium. Moreover, it is difficult to track Return on Investment through these mediums. Search Engine Optimization or SEO, on the other hand, helps you reach all segments of potential clients at a global level by harnessing the power of Internet. Cost-effective solutions for brand recognition and promotion of a business as well as attract buyers of its products and services, good SEO practices helps a commercial website to appear on the some of the top websites that turn up on related keyword searches.
SEO Services in India focus on affordable packages that can be tailored to the needs, vision, and business goals of a client. Whether you want to increase your client base within a specific geographic region such as USA, UK, Europe, or Australia, or want to reach thousands of clients all over the world who are looking exactly for what you sell, SEO firms in India offer affordable and effective SEO packages and solutions to you. Major search engines like Google and Yahoo remain the focus of SEO experts in India. Search Engine Optimization helps your website rank higher in organic search increasing its chances of increase in quality lead generation and ultimately, more sales and more profit for you.
Though there are number of SEO companies and firms blossoming up everywhere in India, there are only a few that have real hold over the market of Search Engine Optimization and Internet Marketing. Good SEO companies that offer you measurable results and regular feedback on your website and its ranking. You can choose from firms that specialize in Natural Rank Generation through SEO and Pay Per Click Campaigns through Search Engine Marketing or SEM. Looking at the portfolio and client list of the company can help you decide on what to expect from it. A proven track record of successful SEO projects is a clue that the SEO firm you are dealing with really have the kind of expertise and experience you are looking for.
India has been recognized as a hub of technical expertise all over the world. Major players in the Search Engine Optimization market in India have a vast talent pool of SEO experts, search engine friendly web designers, Internet Marketing experts, link builders and hordes of other personnel who can successfully handle website promotion and marketing projects for small, medium and large companies alike. A sound knowledge base and efficient interaction between these experts in organized project management environments help these firms to deliver best results to their clients and write success stories with every project that they undertake.
Most of the niche SEO experts in India advocate ethical practices, informative SEO friendly content writing, and optimization methods that do not try to bend or break webmaster rules and recommendations of the search engines worldwide. SEO services in India are taking the center stage at the global level because they are very efficient and economical. The outstanding SEO outsourcing services and dedicated teams for larger clients in India have repeatedly proved themselves to be much more cost-effective for companies than developing and nurturing in-house teams.
Wills Lifestyle India Fashion Week
The much awaited Wills Lifestyle India Fashion Week scheduled for 24- 28th Oct at Pragati Maiden has taken its first step towards making it a extravagant affair by organizing its female model auditions on Oct 5th in the capital. With each passing season, the Indian fashion runway is witnessing an increased number of Firang models and this season will be no different, at least this is what can be predicted from the scores of foreign models we saw at the audition. Theses gorgeous faces from west were not only confident but also gave the best poses to shutterbugs.
Judging all the contestants were, reputed names of the fashion industry like designer Anjana Bhargava, Namrata Joshipura and Rahul Khanna Fashion Choreographers – Aparna Bahl and Senior Model – Laxmi Rana. The esteemed jury members short-listed 13 future muses out of 48 for several attributes, such as their confidence, poise, sense of carriage and perfect attitude. Promoting and encouraging new talent is one of the key objectives of the FDCI. Models are important stakeholders of the Indian fashion industry and therefore the model auditions are an essential medium for selecting exceptional talent who would walk the ramp at the Wills Lifestyle India Fashion Week for the first time. The jury was looking for fresh faces to launch on the runway of WIFW as part of their commitment to provide a platform for new talent.
When asked what she felt about the quality of the new recruits and what they could adhere to as a winning formula, Namrata Joshipura answered What we have seen in terms of models this time is immensely better than the last two season. Mostly all the models have done some modeling assignments so it not at all difficult to judge them. But yes, when you have a pool of models then you have to select within a similar range in terms of height, face, attitude, and walk.
Anjana Bhargava agreed with Namrata she added I have taken into consideration that the models height and body had to be closest to perfect, and she had to have a nice walk. When we look for ramp, the body language has to be perfect and in sync with the clothes, it should exude that persona on the ramp so all these factors have been kept in mind while selecting the models.
One of the contestants who was seen all excited to face the judges shared I always wanted to be a part of this glamorous industry and what would be a better opportunity then walking on WIFW. I am here to give the perfect shot and rest depends on judges, how they like it. Atul Chand, Divisional Chief Executive, ITC’s Lifestyle Retailing Business Divison summarized by saying The Wills Lifestyle India Fashion Week is a great platform to recognize and nurture emerging talent. It gives us great pleasure to see the enthusiastic response to the model auditions with fresh talent drawn from across the country. I am sure the new faces discovered during the auditions will go places.
India Men’s Week Celebrity and Fashion Advice
It’s the world’s fourth and India’s first exclusive Men’s Week. With an impressive list of designers, the Van Heusen India Men’s Week is all set to dazzle the capital from 11th Sep to 13th Sep. But just as all good things come with a heavy price, the brainchild of Suniel Sethi is being put under the scanner too. Questions like clash of interest between sponsors and designers, clash of dates with KFW, strategies to attract more buyers, focus on local or international sales, and has the idea generated from Lakme Fashion Week in the first place, since the latter started a trend of sorts by dedicating a day to Men’s fashion; come to the fore.
Stylekandy.com caught up with fashion buffs to get the industry reactions. The more you ask, the more you get. Prima facie reactions are all for the Van Heusen India Men’s Week, so let’s just sit back and enjoy the show. Effortlessly stylish, the Spring-Summer 2010 collection by Rocky S screams attitude. With this new collection, the designer who is known for designing and adorning celebrities and fashion aficionados is all set to woo the capital at the upcoming India Men’s Week. The designer borrows inspiration from the traveller who is free spirited, easy going, calm in attitude and goes by his spiritual beliefs. “Through these visits, he gets allured and motivated to imbibe the striking and vital elements of each place. This is what one can expect from my collection,” Rocky summarized with a delightful smile on his face.Offering detailed information about the texturising and tailoring he has adopted, Rocky shared, “I am here to experiment and this upcoming line targets all those men who are in a mood of experimentation and want to try a new image and go for that killer’s look.” The line has been created in an array of interesting fabrics which include crushed voiles, mulmuls, linens, silks, emphasized with various kinds of knits, textured fabrics, leather, brocades, jacquard blends, and other cotton blends. Accentuating the bohemian look, the garments have been given an easy-going feel with a washed out, aged and distressed look.
The colours are black, ivory, burnt orange, ochre, deep red and many such brighter shades. He has treated the fabrics with different chemicals and has gone through n number of processes like crushing, industrial machine washing and other heat and chemical treatments to offer that washed out and worn out effect. He wasn’t too comfortable in revealing the look that he is planning for the models- “The look is going to be relaxed with easy to wear and aged styled garments accentuated with printed scarves and textured bags.